ARTWORK OR CULTURAL COMMODITY? Neoliberalism,
Neoliberalism Increasingly commodifying all areas of life, the neoliberal transformation has made it difficult to differentiate art from “culture industry” (Adorno/Horkheimer). As a result of neoliberal hegemony, the process of artistic production, as well as access to artistic products, are primarily led by capitalist principles. Hence, having shifted the frame of reference from public discourse in a democratic society to private profit in a global marketplace, the position of the artist and the function of art in society have been changing profoundly. The contribution refers to the theoretical foundations, the guiding principles and the political strategies of neoliberalism from a political-economic perspective in order to analyse the driving forces of these changes and their implications as essential aspects of broad de-democratisation and growing authoritarianism in western societies.
Gabriele Michalitsch, MA, MSc, PhD, is an Austrian political scientist and economist, a lecturer at the University of Vienna and the University of Klagenfurt, Austria. Professor at the University of Vienna (2016), at Renmin-University, Beijing (2016), at Corvinus-University, Budapest (2007), at the University of Graz, Austria (2006/07), and at Yeditepe University, Istanbul (2003/04). 2002-05 chair of the Council of Europe’s group of experts on gender budgeting. Main areas of research: Political economy, political theories, feminist economics.